A Dairy Queen restaurant in the quaint town of Kewaskum, Wisconsin, has captured the attention of the internet recently, thanks to a sign proudly displayed on its front window. The sign declares the establishment’s “political incorrectness,” but what does it really mean?

The sign is a cheerful celebration of holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It’s a way for the restaurant to embrace the traditions cherished by many in the local community. And it’s not just about spreading holiday cheer – the sign also shows appreciation for veterans by offering them complimentary sundaes and expressing gratitude for their service.

The owner of this Dairy Queen, Kevin Scheunemann, explains that the sign was put up almost four years ago to be transparent about their dedication to serving God and the country. It was a response to a customer complaint about Christian music being played in the restaurant. Since then, the sign has caused no further issues.

Recently, a tourist from Oregon posted a picture of the sign on Facebook, expressing concerns about its alleged exclusivity. The post gained a lot of attention before eventually being taken down. While some people support the message on the sign, others have taken offense and shared their opinions. However, local business owners defend Scheunemann’s decision, stating that customers are free to leave if they disagree with the restaurant’s principles.

It’s important to note that Dairy Queen, as a company, has made it clear that Scheunemann’s approach is not endorsed by them. In their official statement, they emphasize that all franchisees and staff members are obligated to treat customers with respect and decency, regardless of their religious beliefs.

But the residents of Kewaskum view the sign as a reflection of the owner’s beliefs and readily accept it. Whether you agree with the sign’s message or not, it’s a gentle reminder that we all cherish different traditions and beliefs, and it’s the people who make a community diverse and vibrant.

Come and visit the Dairy Queen in Kewaskum, where holiday cheer, appreciation for veterans, and a sense of community abound!