Sell fishing equipment is what Toby Keith does when he’s not in the studio recording music. The dedicated angler recently increased his stock portfolio when he acquired the Luck E Strike business, a renowned producer of bait and tackle. The country music performer announced the information in a group Instagram post on May 24.
Major newsThe Instagram post stated, “Iconic bait and tackle manufacturer Luck E Strike has been acquired by Toby. To stay current, make sure to follow @luck.e.strike. This summer, the business will relaunch with fresh products and a fresh look (including some packaging in the colors red, white, and blue!).
Toby Keith is seen lipping a good grab in the footage. In the comments, fans congratulated him on his most recent acquisition and, of course, the “keeper” he was showing off in the shot. Fans are excited to see what he can do to turn around the bait and tackle industry.
After hearing about the transaction, Toby Keith released a statement explaining how it happened. Toby received a call from his close friend Jeff Williams, who is currently Luck E Strike’s general manager, informing him that the business was up for sale and asking if he would be interested.
Toby was obviously fascinated because he had been a patron of the company for a long time. They have a storied past. He said the brand of bait and equipment was “one of the first fishing brands that was consistently stocked in national retailers.” This team claims that the brand and product “speak for themselves.”
Even while Toby Keith admits that recent sales haven’t been on the decline, he is dedicated to revitalizing the brand and vows to “bring that back up” by introducing new rod-and-reel sets, clothes, fishing equipment, and tackle systems. He seeks to restore the company’s brand and image.
They required a new direction and vision, and I was fortunate enough to be waiting for them at the door prepared to pick up the pieces, said Keith.I’m a sentimental man, so it certainly helps that this is great stuff. Professional fishermen I know all promise to utilize the gear if I can only get it to them so they can go fishing.
